How does a plastic bag with a price of 6000+ attract everyone’s attention? That’s right, you’re not mistaken, an ordinary “plastic bag” worth 6,000 oceans, a plain plastic bag, no extra things, no complicated design.
This “plastic bag” is actually a single item of Céline 18 spring and summer. It is actually bundled with the sheepskin wallet inside. The plastic bag itself cannot be sold alone.
Céline is not the first brand to launch a plastic bag. Before it was launched, a small number of brands have been launched, including the most popular Balenciaga. Only 18 spring and summer is the last season before Phoebe Philo’s departure. This cold and avant-garde plastic bag is in the circle.
Plastic bags became the latest “IT Bag”
To talk about the earliest plastic bags in the fashion world, let’s talk about Raf simons. In the spring and summer 2011 big show, this PVC plastic bag appeared for the first time in front of everyone. At that time, the reaction was the same as now, spending a lot of money. It’s foolish to buy an expensive plastic bag.
However, this anti-fashion bag has not been rejected by fashion people, but also by their favor, has a high exposure in the field street shooting.
After playing PVC material, Raf simons once again brought the kraft paper bag to the brand show in the fall and winter of 2012. Like the last time, Raf simons got a good response from the market.
Speaking of PVC material bags, Kawakubo has also launched a similar tote bag. However, the bag she introduced was made of kraft paper, and then wrapped in a layer of transparent PVC material. The wrinkles inside and the transparent PVC material formed a sharp contrast.
However, this history is here to come to an end, because the topic center is followed by Demna Gvasalia. Under the influence of Demna Gvasalia, red, white and blue plastic bags and IKEA shopping bags became the “IT Bag” at that time, and the aesthetic angle began to become more and more difficult.
Gradually, anti-fashion has become a new trend. Traditional bags are not the ones that everyone dreams of. In order to gain more attention, many designers start to start from the daily life.
Whether it is Raf simons or Demna Gvasalia, their design philosophy is very naive in the eyes of some people, completely changing the aesthetics of the fashion world; likewise, in the eyes of some people, they are quite cool and can us The things around you are repackaged into popular items in the fashion world.
The style of this shopping bag design is the closest to our life, and the anti-fashion awareness is also the strongest. In the spring and summer fashion week of 18, many brands have launched similar designs.
Céline is just one of them, but it can stand out from a variety of items, mainly because of the futuristic sense given by PVC material.
In addition to Céline, there are also many PVC bags, such as Chanel and Off-White.
In the 18SS, PVC material is the material with the highest appearance rate. Therefore, in the recent fashion week outfield street shooting, the exposure rate of PVC material has risen sharply. It is doubtful that the futuristic sense of PVC material will replace the retro style. Become a trend in the second half of 2018?
Calvin Klein 17 AW is the first show of Raf simons after joining CK. For the first time, there is a good play. In this season, he put the plaid coat and PVC together, which can show the retro feeling through the plaid coat, and can bring the futuristic feeling with PVC material.
In the recent 18SS show, there was also a PVC material design, but unlike the transparent design of the spring and summer models, the opaque PVC material was used here.
After leaving Christian Dior, John Galliano joined Maison Margiela in 2014 and took over the position of creative director. In the recent design, he can see that he has added PVC material in his wild style to create a stunning moment that belongs to him.
The transparent PVC material is very special and has the same reflective properties as the lacquered surface, but the transparent nature gives the design a sense of future technology, which is instantly distinguished from the lacquer finish.
Kim jones, who we talked about the previous two days, was the last season he was responsible for before leaving LV. He also used PVC material. The difference is that LV does not use transparent materials, put the iconic print on the clothes design, in line with LV’s consistent brand style.
Since you said kim jones, let’s talk about Riccardo Tisci’s new Burberry. February 18th autumn and winter is also Christopher Bailey’s farewell work, he said that the PVC material used is translucent matte material, looks a bit like a raincoat.
Not only men’s wear, but also a lot of women’s wear brands have introduced PVC material design, but because of the length of the problem, I will say so much.
The retro style is sure to be replaced. People are greedy and tired. If you look at a style, you will inevitably have visual fatigue. The heat of the retro trend will slowly drop down, just like the previous Normcore.
I don’t know if you still remember the fashion show that Raf simons hosted in the 18SS with the “Blade Runner” as the inspiration. The fashion show chose to place the scene in Manhattan’s Chinatown. The design of the entire show completely restored the psychedelic feeling in the movie. On both sides of the auditorium, there were lanterns filled with oriental colors, quite a combination of Chinese and Western. feel.
In the design, the same PVC material was added to add a sense of coldness to the overall apparel design.
The silver wing killer is a very important film in the history of cyberpunk culture development. Cyberpunk is actually a contradictory carrier. Highly commercialized and oriental exotic elements are its biggest labels, so in the cyberpunk. You can really feel the disharmony caused by the collision between retro and high technology.
Cyberpunk reflects that human beings are all kinds of uneasiness about the rapid development of technology. Everyone wants to break free from this environment, but in fact, more is hopeless desperation.
The steam wave that was very popular last year also contains cyberpunk-style characters. Many people predict that the wind will be popular in the past year, but it has never been realized. One is because the functional wind is not popular with the public. Style, the other is that the cost of technology fabrics is relatively expensive, and there are limits to popularization.
But this does not mean that retro elements will not be conquered by the psychedelic future of technology. The pair of shoes that Balenciaga appeared in the 18 AW, which is inspired by the off-road shoes, has the retro style of dad shoes and the visual impact of technological innovation.
Coincidentally, Nike and Undercover have already exposed a series of shoes, the inspiration is also from the hiking shoes, which greatly proves that the proportion of future technological sense will continue to increase.
As an innovative material, PVC can easily add a sense of futuristic to the dress. If you follow this trend, it may be a red-hot element to replace the retro style at any time.
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