If you search the Internet for the hottest fashion keywords of the past 2018, PVC is definitely the first. In September 2017, the BURBERRY showcased a PVC plaid coat, a PVC plaid hooded jacket, and a PVC pastel translucent coat. The PVC is the 2018 in-material material. One month later, CHANEL made a heavy effort to move the fake rock and artificial waterfall to the Grand Palace in Paris. In the splash of water, the models showcased the transparent spring over-the-knee boots, ankle boots, gloves, hooded cloak and wide-brimmed hat of the 2018 Spring/Summer ready-to-wear collection.
Lafayette hopes to see the guests of the show to feel the splash of water and the breeze, and everything related to the image of water, longing for nature, optimism, hopeful, transparent, ambiguous, shining light The rain that has been reflected on the water drops, the rain that has passed through the sky, is very spring. Of course, we can’t miss the transparent double-C logo leather metal staggered chain with 11.12 bags and the BOY CHANEL bag. If you feel that it is not enough to bring a Chanel bag at a time, you can try to pack it in a pastel transparent PVC tote bag and then add a Chanel bag.
After BURBERRY and CHANEL have interpreted the fashion of PVC into the daily life, PVC has become the new favorite of 2018 fashion. “Transparency” has become a new trend for fashion trendsetters to showcase their creativity this summer. In particular, it is not everyone’s control of transparent clothing. Transparent accessories such as various styles of handbags are more convenient and easy to get started. In addition to the demonstration of the Chanel bag, CLINE is a PVC transparent plastic tote bag that buys a wallet and a shopping bag concept. It is also a frequent visitor to the photographer’s negative film outside the 2018 autumn and winter show.
In addition, like the clear PVC function bag launched by British brand new industrial brand A-COLD-WALL* last year, and the former HOOD BY AIR. Creative Director Shayne Oliver’s HELMUT LANG 2018 spring and summer series, a transparent acrylic suitcase. Compared with the brand, these transparent packages are all about the sense of transparency, but they are closer to the “anti-IT Bag”. Anyway, in this era of such a superficial focus, I will give you the inside of the bag. What I want to put, how to put it, and what to show it to you is completely my choice.
However, this PVC trend is not a new thing in fashion. It can only be regarded as a surprisingly strong return to transparency. In the CALVIN KLEIN 205W39NYC 2018 spring and summer collection, the set of yellow latex latex look can also be classified in this gel fashion. Raf Simons designed the look of this very industrial rubber glove to be clean and beautiful, but for the $2,500 latex T-shirt on the upper body, you can imagine wearing this wet summer in Taiwan, which is absolutely flooding. .
Back in the 1960s, PVC and latex materials enriched the fashion industry and created new classics. At the time, Catherine Deneuve, the first French beauty, was wearing the 1967 film “Belle de Jour” (the sorrowful grief), wearing Mr. Saint Laurent. Black PVC strappy long coat; Audrey Hepburn wore a black Paco Rabanne PVC jacket and trousers in the 1967 film “Two for the Road”; André Courrèges, the father of futurism, was too outdated because of the women’s dress at the time. With square cuts and a large amount of PVC material, I paid tribute to the background of the space race at that time, giving the clothing a yearning for the future.
In the 1970s, PVC and latex gradually became the symbol of subcultures such as Goethe and Punk. Vivienne Westwood and his lover, Malcolm McClaren, opened a lot of PVC and latex items in the “SEX”, which is known as the origin of Punk. Sexy costumes such as tie-ups, vests, boots, and fetish accessories.
In 1982, the movie “The Blade Runner” was released. The crowd in the movie, the PVC umbrella in the hand and the transparent PVC raincoat look of the replica of the bikini made PVC the symbol of Apocalypse in non-mainstream culture. in. In 2017, the Japanese director Oshii Shou’s animated feature “Ghost in the Shell” was adapted into a live-action movie. At the end of the year, the “Silver Wings Killer” sequel was released. The sci-fi sci-fi, which originally belonged to the subculture, was on the mainstream stage, also in 2017, PVC. In the fashion circle echoes this commotion.
Raf Simons, who has always used non-mainstream music and culture as a design inspiration, reproduces the PVC umbrella in the 2018 spring and summer series by paying tribute directly to the “Blade Runner”. The package with the EASTPAK is also printed directly on the “Blade Runner”. “”. Of course, the phenomenon of transforming sci-fi elements into fashionable synonymous is just a romantic imagination that we are trying to rationalize PVC.
If PVC is put into the context of fashion and society, PVC has many different levels of meaning. The super-realistic brilliance of PVC and latex materials symbolizes liberation, strength, and future, and the subculture and fetishism have a continuous and chaotic link. However, PVC is a material with low production cost, and it has become “popular” due to mass production and use in affordable daily necessities and accessories.
Therefore, we are likely to temporarily forget the CHANEL 2018 spring and summer series, the stories that are behind the transparent PVC clothing accessories, and weigh them with raincoats. So we are likely to see the BURBERRY 2017 September collection of PVC trench coats, which is an airtight raincoat. We are likely to say why so many brands have to go out of plastic bags? We would also like to take CLINE’s transparent PVC shopping bags to the streets because it’s really cool.
PVC is a drama and popular material. As a fashion trend, it is likely to cause various discomforts. If it is a way of telling stories, PVC is a fashionable modern poem. If you say it better, you still have to return. To the item itself. In fact, PVC is a plasticized material that is accompanied by toxicity concerns from production to completion. In this time, the green fashion and perseverance are constantly shouting, and the time of prohibiting fur is constantly told that PVC clothing and accessories are the trend this year. The fashion industry and the media are inevitably a bit ridiculous.
In this era, PVC has no future-looking significance. We may wish to see its return as a fashion cycle immediately after the 90 trend.
